Fashion Blog: Celebrating One Year
It’s my blogiversary! This year has really flown by, and I can’t believe that I have been writing my fashion blog for a whole year now. Every day brings a new challenge, but I also encounter fun new surprises and small ‘wins’ on the daily. More than anything, I deeply enjoy sharing my style and travel with my readers.
If you’re considering starting your own fashion blog, I have some pieces of advice that may allow you to get a head start. It’s taken a bit of trial and error for me to find my groove with this fashion blog, and I’ve definitely learned some lessons along the way.
Lesson #1: Running a fashion blog is a lot of hard work!
When I started my fashion blog, I didn’t realize how much behind-the-scenes work it would take. It really is harder than it looks. The most challenging aspect is that you can constantly improve, so I could literally be working on my blog 24/7. At the end of the day, we’re all constrained by time and practicality, which is why prioritizing is important. The best blogs are well organized and predictable because readers will want regular updates from you.
If you want to know what it takes to start a fashion blog, it’s my opinion that the two most important skills are organization and commitment. These traits will get you far! I use Coschedule to organize my editorial calendar and it’s been a HUGE help. Plus, it allows me to seamlessly post to social media. If you’re a blogger, I wholeheartedly recommend investing in this online calendar.
For the greatest chance of success, be ready to delegate as well. I use Chloe Digital for web design, and I found a graphic designer through Upwork to help me with Pinterest graphics. Since I love to write and my focus is on fashion, these other tasks aren’t necessarily within my skill set. It’s good to be able to share some of the responsibilities so that I can achieve my blogging goals with the least amount of stress. Involving other professionals also helps me improve the quality of my work as well.
Lesson #2: Not everyone will like your fashion blog.
I knew this coming into it. The internet can be a vicious place, and I braced myself from the start. I was prepared for the possibility that a complete stranger might leave a flippant remark on my Instagram, but the hardest critiques to swallow are from people in your social circle. I tried not to let it faze me, but I have to admit that there have been times when I shed a few tears. If you want to start your own blog, keep in mind that not everyone is going to understand why you’re blogging in the first place. I didn’t want to be judged for blogging, but the only way that I could make progress toward my goals was to put myself “out there.”
Making a Facebook page for my blog was the most nerve-wracking step I had to take. I kept putting it off, but I eventually pulled the trigger. It was a stressful step because everyone would know that I had a blog and my readership would expand beyond the cozy Instagram family that I share with my blogger friends.
For the would-be bloggers out there, my advice about how to start a fashion blog is to focus your energies toward the people who are actually supporting you, whether that’s online or off. I had no idea that support could sometimes come from the most unlikely places, too! Keep an open mind and an eye on the horizon.
I also need to give thanks for what has truly gotten me this far — my readers! If you’re reading this and you make a point of liking my Instagram photos, I know who you are and I’m forever grateful. It takes a village, and every blogger needs a community to really start blogging. It’s been a long, hard road, but I’m in a happy place.
Lesson #3: It takes a village to start a blog.
If you’re going to be a successful fashion blogger, you’ll need a community to back you and that you can bounce ideas off of. This kind of back-and-forth will also leave you with the feeling that someone is actually reading your blog. It’s this feeling that really keeps me motivated and inspired — knowing that what I write matters to another person.
There’s a blogging platform that I wouldn’t be able to live without — Instagram! Success on Instagram really comes down to engagement and interacting with others. I found a lot of great ‘instafriends’ through Style Collective. The blogging community can be so supportive. Despite not having met a lot of my blogging friends in real life, we share so much comradery. They get it. So don’t be afraid to make friends with other bloggers!
There’s another side to the Instagram coin, though. In truth, the more I interact with others, the more likely they are to interact with me. In the world of blogging and social media there’s quite a bit of quid pro quo involved, and that’s something that can’t be ignored. If you spend time commenting on other people’s Instagram posts, you’ll receive the love right back! Personally, I prefer to do this in a more formal setting in DM groups or Telescope groups. With the new algorithm, this is becoming more and more important to bloggers.
Lesson #4: It takes time to hone your vision and tone for your blog.
My style will always be changing and my blog evolves right along with it. The top fashion bloggers didn’t achieve success overnight, and I’m no exception. Don’t expect your feed to look exactly like Sincerely Jules right off the bat. Just don’t beat yourself up if reaching the stars takes more time than you expected. My advice for starting a fashion blog is that you allow yourself to make mistakes.
I’m still perfecting my vision and my brand. That said, I did have a breakthrough in September and I’m feeling much more confident with this process and what I’m creating. This has also allowed me to stop playing the numbers game, which reduces the stress and allows me to take a more artistic angle with my blog.
Thanks again for coming along on this fashion blog journey with me — it’s been a fun year, and I’ve got some amazing things lined up for 2017 already! If you’d like to follow along on Instagram too, you can find me here 🙂